More European Than The European

Task

In 2011, Hyundai introduced i40, which was designed specifically for the European market. Azerbaijanis highly appreciate the European origin of goods, especially in terms of quality issue.  The challenge was to overcome 'European Quality = Made in Europe' barrier.

Insight

There are a lot of products invented in Europe, which are now made in better quality in another parts of the world.

Solution

Facebook based contest of de-motivators showing the products invented in Europe, which are now made in better quality in other parts of the world or the market leaders in those categories are non-European companies.

Tools

Facebook Page, Custom Facebook Tab,  Screen-Glide Ads

Awards

Red Jolbors Fest, 2013, Online Campaigns Category, Bronze