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    CAMAY - Full Body Protection

     

    Task

    Launch Camay deodorants and antiperspirants line.

     

    Insight

    Because of Rexona’s dominance in antiperspirant position, we proposed to focus on fragrance, more so the product line was the flower collection. Another argument was the strong fragrance heritage of Camay in the soap category.

     

    Solution

    Most of local websites don’t apply IAB standards and are crowded by advertisements. To stand out from the communication noise, we developed overlay banner to tease the attention of the audience and expose our “flower message”.

     

    Tools

    Product micro-site, Interactive Overlay Banner, Flash banners

    Client

    P&G Azerbaijan Services

    Brand

    CAMAY

    Creative Agency

    PeopleBrand

    CAMAY Website

    CAMAY Interactive Ad