New Day – New Winner – New Prize

Task

Word’s largest telecommunications equipment maker  HUAWEI became a smartphones market player. They were in Azerbaijan market from 2012 with IDEOS series smartphones, but never introduced the brand.

Insight

As a Chineese word written in English - «Huawei» is difficult to pronounce for Azerbaijanians. So, we prepared  a campaign that will be focused on teaching target audience how to pronounce Huawei correctly.

Solution

We launched a contest about best Huawei pronunciation.
We developed original Facebook application. The aim is to make people remember the brand and introduce the model.

BTL activity also held parallel to online contest, in new 28 Mall shopping center. A booth was placed with a laptop connected to the internet and a large LCD screen. People were able to participate in the contest in real time.

Tools

Facebook Application with pronounciation checker,  Rich media banners