Challenge the road!

Task

Rise awareness of Legacy among target audience and position it as the mid-size sedan with the best sport ability in its class.

Insight

Legacy was the most unappreciated model in Subaru product line in Azerbaijan. The main reason was low awareness among its target audience - 25-35 year old men who would love to have mid-size (and medium priced) sedan with truly sports features.

Solution

We developed a separate website legacy.az to distinguish the model from the prosy corporate website and make the audience feel the personality of Legacy.

At the same time we made an overlay banner to convey the sportive energy of this iconic car. At the time it was the first non-standard banner placed on the local websites and the reaction of the audience was really impressive.

Tools

Promo micro-site, Rich-Media Banner