CAMAY - Full Body Protection

Task

Launch Camay deodorants and antiperspirants line.

Insight

Because of Rexona’s dominance in antiperspirant position, we proposed to focus on fragrance, more so the product line was the flower collection. Another argument was the strong fragrance heritage of Camay in the soap category.

Solution

Most of local websites don’t apply IAB standards and are crowded by advertisements. To stand out from the communication noise, we developed overlay banner to tease the attention of the audience and expose our “flower message”.

Tools

Product micro-site, Interactive Overlay Banner, Flash banners